10 Overlooked Magento Features Every Smart Store Owner Must Use

In the fast-paced world of eCommerce, staying ahead of the competition requires more than just a great product lineup—it demands a robust, flexible, and high-performing online store. Magento has emerged as a top choice for businesses aiming to scale their eCommerce operations, thanks to its unparalleled features, customization options, and ability to handle complex requirements.

Magento development is ideal for businesses of all sizes, offering scalability, flexibility, and an array of built-in functionalities. From creating seamless shopping experiences to integrating powerful analytics tools, Magento empowers eCommerce store owners to deliver more value to their customers. However, while many store owners capitalize on its most popular features, several lesser-known capabilities often go unused.

In this blog, we’ll dive into 10 overlooked Magento features that every savvy store owner in the UK should use. Additionally, we’ll explore the benefits of developing Magento for eCommerce, share tips for hiring a skilled Magento developer, and help you choose the perfect partner for your eCommerce success.

Approach to Develop Magento eCommerce Solutions

Magento eCommerce development requires a well-structured and efficient approach to deliver scalable, feature-rich solutions. Here’s a step-by-step breakdown of a proven strategy:

1. Requirement Analysis

• Understand business objectives, target audience, and market trends.
• Identify core features like payment gateways, inventory management, and user interfaces.
• Draft a comprehensive project roadmap for clarity and direction.

2. Planning and Architecture

• Choose the appropriate Magento edition (Open Source or Commerce).
• Design a scalable architecture to ensure the site handles growth seamlessly.
• Plan for multi-store setups or integrations if needed.

3. Design and UX Development

• Create a user-centric design focusing on seamless navigation and aesthetics.
• Develop mobile-first designs for better responsiveness.
• Optimize product pages, checkout flows, and loading times for enhanced user experience.

4. Customization and Extension Development

• Tailor the platform to fit unique business needs with custom modules.
• Integrate third-party extensions to add functionality without compromising performance.
• Ensure compatibility and scalability during customization.

5. Implementation and Integration

• Implement advanced features like AI-based search, personalized recommendations, and PWA (Progressive Web Apps).
• Integrate essential tools like CRM, ERP, and payment gateways.
• Conduct API integrations for seamless data flow.

6. Quality Assurance and Testing

• Perform extensive testing, including functional, performance, and security checks.
• Address potential bottlenecks or bugs before launch.
• Ensure cross-browser and device compatibility.

7. Deployment and Optimization

• Deploy the platform on a reliable server for maximum uptime.
• Optimize speed, security, and database queries for better performance.
• Configure SEO settings to improve search engine rankings.

8. Post-Launch Support

• Offer ongoing maintenance to address issues or updates promptly.
• Monitor site performance and user behavior to implement improvements.
• Provide training for teams to manage the Magento store efficiently.

Faster. Smarter. Scalable

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10 Hidden Magento Features Every Store Owner Must Use

1. Advanced Customer Segmentation

Why It’s Overlooked: Most store owners focus on generic marketing.

Why You Should Use It: Magento developers allow you to segment customers based on buying behavior, order history, and demographics. This enables personalized marketing campaigns and tailored promotions, increasing customer loyalty and conversion rates.

How to Leverage It:

Offer discounts to first-time buyers.

Provide exclusive deals to repeat customers.

Create targeted email campaigns for abandoned carts.

2. Elasticsearch Integration

Why It’s Overlooked: Many stores stick to default search functionalities.

Why You Should Use It: Magento’s Elasticsearch provides faster and more relevant search results, significantly improving user experience and conversion rates.

Benefits:

Handles large catalogs seamlessly.

Includes advanced filters like auto-suggestions and synonym support.

Enhances product discoverability.

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3. Scheduled Import/Export of Data

Why It’s Overlooked: Store owners often manually update data.

Why You Should Use It: Automating data updates saves time and reduces human error. With Magento, you can schedule import/export tasks for inventory, pricing, or customer data.

Key Advantages:

Ensures accurate product listings.

Keeps pricing updated during sales or seasonal offers.

Reduces workload on your team.

4. Multi-Store Management

Why It’s Overlooked: Many business owners use separate platforms for multiple stores.

Why You Should Use It: Magento development allows you to manage multiple stores, languages, and currencies under one roof.

Who Benefits:

Businesses targeting international markets.

Companies with diverse product lines needing unique branding.

Pro Tip: Use a centralized dashboard for inventory and customer management to streamline operations.

5. Customizable Checkout Options

Why It’s Overlooked: Most businesses use default checkout settings.

Why You Should Use It: A faster, personalized checkout process reduces cart abandonment rates.

Features to Explore:

Enable guest checkouts.

Integrate multiple payment gateways.

Add upselling or cross-selling options during checkout.

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6. Magento PWA Studio

Why It’s Overlooked: Progressive Web Apps (PWA) are often underestimated.

Why You Should Use It: PWAs combine the best of websites and apps, offering faster load times and improved user engagement.

What PWAs Bring to the Table:

Mobile-first design.

Offline access to the store.

Increased page loading speed, reducing bounce rates.

7. Content Staging and Preview

Why It’s Overlooked: Some store owners rely on trial-and-error methods for content updates.

Why You Should Use It: A Magento eCommerce developer allows you to schedule and preview content changes, ensuring an improved and  flawless customer experience.

How It Helps:

Plan seasonal campaigns and product launches.

Test layouts and banners without affecting the live store.

Preview changes on different devices before publishing.

8. Built-in Business Intelligence Tools

Why It’s Overlooked: Many businesses purchase third-party analytics tools instead.

Why You Should Use It: Magento’s built-in business intelligence tools provide insights into sales trends, customer behavior, and marketing performance.

Insights to Focus On:

High-performing products and categories.

Customer lifetime value (CLV).

Conversion funnel analytics.

Pro Tip: Use these insights to refine your marketing strategy and inventory planning.

9. Dynamic Rule-Based Product Relations

Why It’s Overlooked: Businesses rarely explore Magento’s recommendation features.

Why You Should Use It: Set rules to automatically recommend related or upsell products based on customer behavior.

Examples:

Display “frequently bought together” suggestions.

Highlight top-selling items in the same category.

Offer complementary products during checkout.

10. Magento Marketplace Extensions

Why It’s Overlooked: Many store owners stick to default functionalities.
Why You Should Use It: The Magento Marketplace offers thousands of extensions to enhance your store’s functionality, from SEO optimization to loyalty programs.

Popular Extensions for UK Businesses:

Currency converters for international shoppers.

Social media integration tools.

Advanced shipping modules for regional logistics.

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Benefits of Magento Development for eCommerce Businesses

1. Scalability

Magento supports businesses of all sizes, from startups to enterprises, allowing seamless growth.

2. Flexibility

Its open-source nature enables customization to meet unique business needs.

3. Mobile-Responsive Design

Ensure a smooth shopping experience across all devices.

4. Advanced SEO Features

Magento includes built-in SEO tools to boost visibility and organic traffic.

5. Multi-Language & Multi-Currency Support

Expand your reach globally with ease.

6 Steps to Follow When Hiring a Magento Developer

Finding the right Magento developer is crucial to the success of your eCommerce business. Follow these steps:

1. Define Your Requirements: Outline your project scope, features, and budget.
2. Look for Experience: Choose developers with a proven track record in Magento projects.
3. Check Certifications: Opt for certified Magento developers to ensure quality.
4. Assess Technical Expertise: Verify their skills in Magento customization, extensions, and integrations.
5. Review Portfolios & References: Evaluate past projects and client testimonials.
6. Discuss Support & Maintenance: Ensure post-launch support is part of their offering.

Launch Big. Scale Smart

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Benefits of Hiring a Magento Developer

1. Custom Solutions: Developers can create tailored features that align with your business goals.
2. Time Efficiency: Save time with expert handling of development and integrations.
3. Technical Expertise: Access skills for seamless customization, module development, and performance optimization.
4. Cost-Effectiveness: Avoid costly errors with professional developers.
5. Ongoing Support: Developers ensure your store remains updated and functional post-launch.

Why Choose Tecocraft for Magento Development?

At Tecocraft, we specialize in creating bespoke Magento solutions tailored to your business goals. With years of experience in eCommerce app development, we ensure your store stays competitive and future-proof.

What Sets Us Apart?

1. Expertise in Magento Development: Our certified developers craft high-performance, scalable, and secure Magento stores.
2. Custom Solutions: From feature-rich websites to seamless integrations, we bring your unique vision to life.
3. Customer-Centric Approach: We prioritize your goals and provide 24/7 support to ensure smooth operations.
4. Proven Track Record: Trusted by businesses across the UK, we deliver quality that speaks for itself.

By leveraging these overlooked Magento features, your store can stand out in the crowded UK eCommerce market. Combine these functionalities with Tecocraft’s expertise, and you’re set for unparalleled growth.

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Conclusion:

Magento is more than just an eCommerce platform; it’s a gateway to innovation, growth, and seamless customer experiences. By utilizing the overlooked features we’ve discussed, you can unlock hidden opportunities, streamline operations, and create a standout online store that captures customer loyalty. From advanced customer segmentation to rule-based product recommendations, each feature adds a layer of efficiency and sophistication to your business.

However, the true power of Magento lies in how you implement and optimize it. That’s where Tecocraft steps in. With a proven track record of delivering tailored Magento solutions, we ensure your store not only meets today’s demands but is also ready for tomorrow’s challenges. Whether you’re looking to upgrade your existing store, develop a feature-rich eCommerce platform, or explore Magento’s full potential, our team of certified developers is here to guide you every step of the way.

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