A Complete Guide To Video Conferencing Technology For Your Business

A Complete Guide To Video Conferencing Technology For Your Business

With an ongoing pandemic, working remotely has become an absolute necessity. Even with the lockdown restrictions lowered, many businesses are embracing the Work-From-Home (WHM) motto. For the first time in history, commuting to work is no longer a mandatory deal. Instead, virtual teams are getting set up to communicate and work together. With an ongoing pandemic, working remotely has become an absolute necessity. Even with the lockdown restrictions lowered, many businesses are embracing the Work-From-Home (WHM) motto. For the first time in history, commuting to work is no longer a mandatory deal. Instead, virtual teams are getting set up to communicate and work together.

These virtual teams often take up the form of a video conference. A video conferencing technology solves accessibility, location, and time zones or costs that essentially come with a traditional setup. Understandably, more and more companies are adopting the technology for their businesses. Noting that, this blog covers what the whole ordeal is about and how to implement the system for yourself:

Types of Video Conferences:

Generally, the term video conferencing describes virtual meetings between two or more parties. Yet, there are several variations in it. Conferencing programs can be of different types, each offering unique value to the end-user and administration. Some of those platforms are as follows:

Desktop Applications:

These applications are native software that runs directly on individual workplace desktops or personal computers. They often get used by internal members of an organization. Usually, the best desktop conferencing application gets considered to be the one that supports all major Operating Systems.

Browser-based applications:

Instead of requiring a download of a separate desktop application, Browser-based applications run directly from the installed web browser. The applications are often supported using the open WebRTC standard, ensuring usefulness, consistency, and compatibility across browsers. Organizers can invite the attendees using a URL link, thus allowing all of the collaboration to happen through a web browser.

Mobile Applications:

Almost everyone owns a smartphone in today’s time. Anyone with a WiFi signal or enough cellular data can join in on a video conference through their mobile phones. They can do so by either downloading a proprietary conference application or leveraging the power of WebRTC from the phone’s browser.

Meeting Rooms:

If some employees are physically present in the workplace, the meeting room system becomes an adequate system to implement. Large or small groups can successfully host video conferences, given that these spaces are enabled with WiFi or are hardwired. Some of the hardware that you might need for such a room is as follows:

  • Video Meeting Display.
  • Video Conference Unit.
  • Conference Phone.

Benefits of using Video Conferencing Technology:

Video conferencing has become a crucial part of 21st-century business. It helps conduct complete visual interaction with clients, colleagues, and employees altogether. There’s quite a bit to lose when not implementing a conference setup in your work environment. Hence, below are some of the benefits a video conference system can bring to your business:

Cost Savings:

The cost of traveling to-and-fro work adds up quicker than we realize. With a proper video conference setup for your workplace, you can eliminate several costly factors. Some of them being: employee transportation, hotels, meals, customer entertainment, etc. It all disappears. This money can get put towards other urgent business priorities.

Improved Productivity:

Reduced travel requirements do not just save cost, but time too. With a video conference setup, one can virtually be at two places at the same time. Video calls also help reduce any miscommunications through email or phone calls, as the participants are now more likely to communicate efficiently.

Improved employee efficiency:

Adding to the previous point, video conferences are also likely to increase the efficiency at which employees communicate. With video calls come effective visual cues, thus adding to the interaction what audio calls cannot. They could also interact with the clients using display mockups and demo products, making more interactive communication.

Management Simplification:

By implementing a structured and consolidated meeting solution, teams will be free to focus on the meeting itself instead of being burdened with troubleshooting. Not relying on too many solutions makes the management system relatively straightforward. Video conferences also offer the employees the kind of flexibility that helps boost attendance rates and aids in maintaining a record for it.

Top Features of a Video Conferencing Technology:

A rising number of businesses are shifting their communication system from audio to video conferencing. So much so that it has become a norm to implement conferencing units anywhere that they can. With that kind of usage comes a demand for several features. Below are some of the features that work best with a video conferencing system:

NoiseBlock:

This keeps any unwanted noises at bay. It keeps noises such as keyboard typing, paper shuffling, background talking, and other kinds of noises away from the communication. NoiseBlock uses its technology to detect when a person is actually talking. When no one is talking, it temporarily mutes the microphone until it detects a person again.

Auto/Group Framing:

This feature eliminates the need for any manual camera framing. It reduces the need for a moderator to zoom in, out, or make any adjustments for a perfect view. This feature is always dynamic in nature. It automatically detects the need to conduct a re-framing process according to the number of people present in a frame.

Content Distribution:

Document sharing features occasionally get built inside of a text chat function itself. Some conferencing software offers it directly from the video call itself, without the need to get to a chatbox. A proper content distribution system that works during a video call helps the participants plan, strategize, brainstorm, and make faster decisions.

Session Recording:

This feature helps record a conference session by recording its video or audio feed. These recordings can be reviewed at a later time by the management. Some conference solutions even let you host the recorded sessions on their own platforms to be accessed remotely.

Conclusion:

Video Conferencing Technology comes with many benefits, and implementing them in your workplace becomes a boon for it. With the pandemic, such systems will only grow, and companies will have to accommodate their work accordingly. Using video conferences, a solid customer-employee-management relationship can be established, an opportunity that shouldn’t be missed.

Garima Jhawar
Published: March 12, 2021

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