13 Dec Magento e-Commerce and its advantages for Enterprise
Nowadays, mobile applications are crucial for every business. As new technologies come in the market enterprise have to implement those trends to grow their business. To give cut throat competition and to survive in the e-Commerce world right business models and tools are essential.
While many businesses are thriving in the world of e-Commerce, there are some companies yet to capitalize on customer’s online purchasing behavior. Changing customer preference and technological advancements is a challenge for every Magento e-Commerce developers to optimize online shopping experience.
It is essential to select a platform that can meet your unique feature requirements as appropriate and as distinctly as your business model.
Magento has put an impact and left other e-Commerce platforms mile behind. Which is Designed for scalability and built for flexibility. Magento is a modern cloud e-Commerce platform with an open-source ecosystem.
Magento equipped with incomparable features like being open-source, highly scalable, mobile responsive and much more. Millions of store owners, merchants, and e-Commerce developers inclined towards Magento for e-Commerce development.
E-Commerce trends with Magento that will rule in 2019
Chatbots are dominating the Magento e-Commerce development scenario and expected to continuously grow in 2019. That offers an alternative to human customer care executives who hold a place in online selling.
Indeed, e-Commerce is all about personalization and providing contextual information. This forms a vital role in winning customer’s trusts. Personalization refers to recommending products for consumers from their preferences. and that can be inferred from their browsing behavior and shopping history. E-Commerce experts would recommend following this trend to all merchants in this industry.
Big Data and Analytics
Big Data offers vital actionable insights related to user demographics and behavior patterns to take your business to profitable heights. Enterprise level e-Commerce stores would embrace this technology in the coming time to provide more enriching shopping experiences.
Essential Elements of e-Commerce Platforms
It is essential to select a platform that offers scalability and provides your business much-needed flexibility.
Integration with CRM
Legacy enterprises e-Commerce platforms don’t communicate with CRM (Customer relationship management) systems. This can result in errors related to data collection, which can negatively impact your ability to understand customers. With an enterprise e-Commerce platform built into a CRM like Salesforce and you can manage your online store and connect with customers from the central hub.
Personalized shopping experiences from every company from diverse domains, B2C and B2B alike. Customization powered by AI is the key to any modern enterprise e-Commerce platform.
Multi-channel Shopping Experiences
E-Commerce platform should provide Omni-channel experience across different devices. The focus should be on frictionless transactions across mobile, social, web and more.
Leverage customer Data
Enterprise e-Commerce platform integrated with your CRM. Sales can provide actionable insights about buyers and their shopping patterns. This data can be effectively used to refine the customer’s shopping experience.
Look for an enterprise e-commerce platform you can launch right out of the box, or fully customize to give yourself API-first control. It should also have the flexibility for seamless collaboration with the platform provider’s ecosystem. As well as combine with third-party systems.
How Magento is helping Enterprise E-Commerce Stores
Trusted by 260,000 merchant’s sites, Magento offers sophisticated features such as business intelligence, order management, integrated cloud services and more.
- Manage multiple stores, transaction in different countries, languages, currencies, and use several worldwide
- Shipping providers, all within a single instance
- Leverages Magento’s large Extensions Marketplace to add rich feature or capabilities and enable integrations with different digital tools.
- Allows merchants to sell custom products and digital goods online
- Enables merchants to overcome complexities of B2B commerce
- High level of privacy and security
Magento e-Commerce allows effortless management of B2B e-Commerce sites for multiple brands, partners, or vital accounts. It allows tracking quotes, viewing detailed order histories and manage credit online. Offering several convenient options buyers can place orders online by entering SKU (stock keeping unit), uploading CSV files, or choosing items from pre-set requisition lists. Constant with its reputation of being a leader in cloud Commerce. Magento delivers high-performance experiences eliminating expensive capital costs and maintenance fees.
IDC predicts that in 2019, half of all retailers will have adopted a retail Omni-channel e-Commerce platform and as a result will reap up to 30% increase in Profitability Omni-channel customer experience is all about connecting customer touchpoints, over a variety of channels. Which lets the customer pick up any transaction from one medium and continue with another medium. Magento Commerce and Magento Order Management help e-Commerce store owners to build world-class Omni-channel experiences.
In today’s Competitive world, a key for successful business is staying responsive to technological changes and fulfilling customer expectations. Develop e-Commerce with Magento to gain the advantages and experience the power of digital transformation which ultimately marks the difference between success and failure.
This is an era of technology and day by day new technologies will arrive. To, run a successful business in this tech-savvy era change is essential. The usage of Magento in e-Commerce business is proving to be a great way to survive with upcoming trends of e-Commerce.