06 Nov How On-demand Taxi App Can Grow Your Taxi Business
Don’t you think it is awful to lose customers because of an inefficient booking process? Yes, it is! This might be the case if you are still dwelling on the old methods of picking up a phone call and confirming it to send a taxi to the destined place.
The traditional taxi companies are losing their customers from on-demand taxi booking apps like Uber and Lyft. With the changing technology, customer preferences have changed. They are expecting speed, efficiency, and mobility. Therefore, a taxi booking procedure in today’s times should take no more than a minute.
‘Call a taxi’ has got converted to ‘On-demand Taxi App’ in this era.
If we talk about a taxi booking application, the first name that might pop up in your head is Uber. It disrupted the entire taxi business. The traditional taxi businesses are facing challenges as customers are shifting their focus to these app-based services for a better taxi booking experience. Uber completed 2 billion rides last year that helped in fetching $2 billion in revenue.
This has made entrepreneurs to build the on-demand economy and offer on-demand taxi booking apps. Several taxi businesses are embracing this latest trend of new technologies to stay in the competition and grow their business.
Let’s move forward and take a look at the benefits provided by the on-demand taxi app to grow your taxi business:
1. Real-Time Tracking
A live tracking system in this app allows drivers to know the exact location of a passenger for a pickup. The passenger can also track the driver’s location and estimate by what time the taxi will arrive for pickup. With real-time tracking, the pickup becomes seamless.
Apart from this, the business owner gets the idea about whether or not the driver has fulfilled his responsibility of pick-ups and drops. The owner will be assured that the driver is reaching at the passenger pickup location. By tracking this in real-time, you will be able to provide better services.
This is not possible in case of the traditional method to track a driver’s location and activity in real-time.
2. Increase in Driver’s Efficiency
Driver’s efficiency is responsible for the growth of a taxi business. His efficiency increases automatically when he knows that the passenger feedback is going straight to the taxi business owner.
For example, if someone has a bad experience during the ride or there are some disputes regarding the fares then there is no means to find out these issues in case of traditional services.
However, with the use of an on-demand taxi app, passengers can actively provide feedback about a particular driver or the ride experience. These feedbacks reach to the taxi business owners who can take actions to improve the inefficiency of services.
3. Feedback System
A feedback system is what makes a major difference in the entire taxi business operation. As already mentioned in the previous point, in case of the traditional method there is absolutely less or no room for getting feedbacks. So, no matter how amazing your services are; your potential customers might never know about them.
Apart from this, a small mistake or discomfort caused by one of your drivers can put your entire taxi business at stake. However, with the taxi booking app, the scenario is totally different. It leaves no scope of such issues. The passengers can provide feedback about their pinch-points and the required actions are taken to improve those areas.
This feedback system for getting reviews from the customer goes a long way in making your taxi business a successful one.
What Happens If You Don’t Have an On-demand Taxi App?
1. Less Visibility
The number one disadvantage of not having an app for your taxi business is poor visibility. Customers usually open up their phone to hire a taxi whenever in an unknown place. If you have an on-demand taxi app, it becomes easy for passengers to know about your business and avail the services. Your app automatically broadcasts your services.
2. Unorganized Operations
For a traditional taxi business, it becomes quite complicated to keep a record of assigned drivers and their whereabouts, which taxis are available for booking and a lot of other things. These things are done manually.
However, an on-demand taxi booking app provides the status of each and every driver as the data is getting stored. Your business works in almost auto mode. This is very beneficial for growing taxi businesses.
3. Long Booking Process
The traditional method involves a lot of communication over the phone to get a request from a customer, call the driver to know if he’s available with the taxi and then again call back the customer to reply back with a status.
It is quite a time-consuming process and demands accuracy while booking the service as otherwise, it will leave a bad impression on the customer’s mind.
With the use of an app, this whole process is completed within a few seconds with greater accuracy.
An on-demand taxi app can benefit a taxi business to enhance customer experience, streamline the business flow, and increase productivity in the long run. So, now you are aware of all the advantages provided by an app to take a better decision about growing your taxi business.