25 Jun 5 Essential Steps To Build An E-Commerce Website
It seems like, After all this planning, you are now going to create your online e-commerce store.
When you’re about to start a big project, it’s good to collect all your ducks before you start. Before Building an e-commerce site you have to consider the number of factors.
From user participation to site performance, designing a simple website is one thing, but developing an e-commerce site presents a number of challenges.
First of all, e-commerce sites are not just designed to inform and show your brand online; They are mainly designed so that customers can buy.
Therefore, designers must ensure that the site is easy to use and intuitive to make sales.
Without sales, the entire website will lose its purpose. Therefore, before you start, read this article carefully because it can serve as a grail to make your dreams of e-commerce products come true.
1. Select an e-commerce platform or web hosting platform
If you are a small or medium-sized company and you are not looking for a customized platform, choose a popular e-commerce platform to save time and money.
I recommend Shopify, Magento, OpenCart or BigCommerce.
Most developers know them well, which facilitates the integration of the WordPress plugin, payment processing and more. The platforms also offer a range of customizations.
Furthermore, these e-commerce platforms are offered at a reasonable price.
2. Reverse engineer of successful e-commerce sites
One of the most ingenious ways to create a website or an e-commerce product that generates leads, traffic, and convert visitors is to reverse engineer what already works for other e-commerce sites.
Learning from those who already excel in the industry is a sure way to create a lucrative business platform for your business.
But how can you do it?
To understand what your competitor is using, you can access Ahrefs (or other competitive analysis tools like SpyFu, Similar Web or SEMrush) and write the URL of your website or that of your competitors.
After doing so, try to find out how they get their traffic, what keywords they classify, what keywords they offered, etc.
3. Open source or SaaS – Choose wisely
Depending on various factors, such as the current and future needs of your business, as well as budget and other restrictions.
You will need to make an important decision when entering the world of e-commerce:
Do you use an open source platform or SaaS to host your online store?
If you don’t need a highly customized online store and want to focus your energy and time on managing and growing your business instead of managing technology.
Then, you’ll be happier with a SaaS platform.
This will save you a lot of time and money and allow you to focus on achieving your business goals.
If you have the means to hire an e-commerce developer and want a highly personalized shopping experience, open source will be a valid bet for you.
4. Finding the Right Tech Partner
Choosing the right technical partner is a fundamental step for the success of your product, especially if you are coming from a non-technical background.
E-commerce can sometimes become difficult. There are some problems that can only be solved by experienced developers. Therefore, you should call an experienced partner in this field.
It is really not a good idea to participate in all exchanges. Furthermore, hiring a developer will not be enough. You will need an expert in the field of e-commerce to meet your needs.
Because e-commerce is a huge entity in itself; It would be foolish to hire someone based on their work in other areas. A developer who is good at designing dating applications is not necessarily good at developing e-commerce applications.
so, you need to hire an expert e-commerce development company who fulfill your requirements.
5. Clear and easy navigation
Make sure you have clear and easy navigation at every stage of the purchase. If a user does not find the product or services they were looking for, it will not take long to find it on another website.
After all, they have many options to choose from.so, Try to keep the user by offering a clean and tidy experience.
Keeping your design consistent with what you sell will complement the overall mood of your site. When designing, make sure everything, text, images, color combinations are perfectly in line with your website.
For example, if your website sells toys, its design should be fun and colorful. And if your website sells gadgets, the theme of your design should look modern and techy.
An e-commerce site can completely transform your business. This can not only increase sales but also build your business globally, even without the hassle of opening a physical store.
It is true that developing an e-commerce site requires a lot of work, time, effort and expenses. However, if you know the correct techniques, a good e-commerce site cannot simply increase sales, but also retain more customers which will be expected in the long term business.